Why Choose Natural/Clean Beauty Products?

Natural and clean beauty products are having a wonderful spotlight shone on them, with celebrities and fashion models helping to set a greener and cleaner trend. Established and new brands are offering a huge range of fashion forward products, formulated with your health in mind. These are free from toxins, cruelty and pollutants, resulting in both our skin and the environment being happier. It is now so much easier to get your hands on natural and clean beauty products, and with the internet and magazines full of reviews and recommendations you can read up before you buy, which is exactly what I am going to offer you now!

What Are Natural + Clean Beauty Products?

Let’s start with natural beauty products. These are products that refer to skincare and cosmetics that are made with natural ingredients, all of which will be fully transparent when you look at that ingredients list. Natural products don’t contain any synthetic ingredients or preservatives, so shelf life may be shorter with some products (living in the fridge will help!)

Clean Beauty refers to skincare and cosmetics that are safe, non-toxic and conscious of the environment. They contain safe synthetic ingredients and preservatives, again you will find transparent labelling of ingredients.

Both Natural and Clean beauty products are non toxic, providing you shop from legitimate brands. You may find naughty brands who greenwash, implying false or misleading information.

Why Switch to Natural + Clean Beauty Products?

Because you can! It’s a little like asking ‘would you like this fresh, juicy orange to eat, or a fake one I made from goodness knows what ingredients? What we put on our bodies is as important as what we put in our bodies, so nurturing the outside as well as the inside sounds like a grand old idea right?

A lot of natural and clean beauty products are made with ethically sourced ingredients and use environmentally friendly packaging. Most conscious brands are sensitive to their environmental impact and actively work towards keeping the planet healthy and safe for us and other beings.

Non-natural/clean beauty products contain toxins, including parabens which are chemicals that are absorbed into the bloodstream and can affect the body’s natural function. These dangerous ingredients are used because they can be cheap and easy to get hold of. The toxic chemicals then get into our water systems when we wash, building up in our eco system through rivers and waterways, harming the environment. Double trouble if you ask me. We wouldn’t want to eat these chemicals so why do we put them on our skin?

Both your health and our precious planet will benefit from switching to natural and clean ingredients.

What Are The Benefits?

There are so many benefits! Natural products can keep our skin smiling, feeding it with vitamins, enzymes, nutrients, minerals, antioxidants and healing properties. So looking after our skin whilst wearing makeup is surely a win win?

Many ingredients that are included in natural skin care and makeup have been used for centuries, developed from ancient natural remedies that have been known for their incredible benefits for the skin. How amazing that their findings in nature have benefited us, we thank them for all their hard work!

The Best Natural + Clean Beauty Products

I have been a hair and makeup artist for 15 years now and for the last 7 years my kit has been filled with natural and clean beauty alternatives. I am so happy with the range and quality of the products I use (as are all my clients!) I now offer my knowledge and findings in 1:1 makeup lessons, teaching natural makeup application with a lovely selection of natural and clean beauty products.

Summary

Clean Beauty - non toxic, safe ingredients with an environmental conscious

Natural Beauty - natural ingredients, no synthetic ingredients or preservatives

Cruelty Free - not tested on animals, involves no cruelty to animals

Vegan - does not contain any animal products / by-products - such as beeswax and honey

Here Are a Few of My Favourite Natural + Clean Beauty Products Out There…

A set of six talc-free, buttery, long-wearing eyeshadows that go beyond your basic neutrals—with matte, satin, and metallic finishes. High pigment and easy to blend, helps achieve any look from day to night.


- Jojoba Seed Oil: Helps to nurture and gently moisturize the skin.
- Vitamin E: Acts as a natural antioxidant and helps to reduce free-radical damage.

A clean, clear brow gel boosted by hair care actives that fluffs, lifts and sets brows in place, while helping brows reach their full growth potential.


Volume and soft, flexible hold - achieved with the cleanest ingredients: Traditional synthetic plastic microfibers are replaced with biodegradable plant-based fibers without sacrificing brow volume. Alcohol-free gel provides strong hold, without stiffening, flaking or residue.

A medium coverage, super creamy concealer, eye cream, and spot treatment in one that visibly brightens and helps reveal better skin.

This concealer is delivered in a skincare base packed with hyaluronic acid, peptides and caffeine that hydrate, visibly plump and give a smooth, radiant finish. Covers and reduces the appearance of dark circles, but still fully looks like your skin. Clean, comfy, and clinically tested.

(M)anasi 7 All Over Colour is a versatile organic lip and cheek colour, which can also be used as a contour and cream eye shadow.

Formulated with the ideal balance of oils and waxes, this creamy formula glides on effortlessly and blends easily into skin and onto lips for a natural flush of colour.

The creamy and nourishing formula can be worn alone or mixed together to create custom shades.

Minimise pores, maximise makeup. This Clean Primer plumps skin, mattifies and fills in fine lines giving a 100% improvement in skin smoothness*, for the perfect makeup application and extended wear. While skin-boosting extracts help balance your good bacteria, reducing breakouts and promoting a healthy microbiome. Expect truly smooth skin - all without silicones.

*After only 15 minutes dermatologists have proven that clinically, 77% of women had smoother skin and 100% of the women showed smoother skin after 28 days application.

This Ere Perez best-seller launched in 2002 and is the original natural mascara that launched the range.

Almond oil helps strengthen lashes and supports growth. It’s especially gentle for sensitive eyes, or if you wear contact lenses.

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Autumn 2023